White City Innovation District and Undaunted hosted a JAWDROP ClimateTech event bringing together trailblazers and visionaries in the realm of climate technologies. Digipac Consultancy delivered digital marketing strategies and social media management to reach out to the right audience. Thanks to delivering the defined strategy and content, tickets sold out which lead to a x2 growth in White City Innovation District LinkedIn and Twitter channels.
About White City Innovation District
White City Innovation District is underpinned by the London Borough of Hammersmith & Fulham’s industrial strategy, Economic Growth for Everyone, and Imperial College’s new White City campus. Together, they laid the foundations for an ecosystem which has since attracted entrepreneurs and established innovators, all seeking new solutions to the world’s greatest challenges.
Challenge
The White City Innovation District faced a challenge in connecting with its intended audience—individuals and businesses deeply engaged in climate technology. The primary objective was to engage and mobilise a significant audience, with the aim of attracting 450 registered participants, ultimately culminating in a gathering of 200 individuals at the event within a tight one-month timeline. This endeavor required strategic planning and precise execution to ensure the right message reached the correct audience effectively.
Solution
The Digipac team prepared a comperehensive event strategy for Linkedin and twitter channels to target the right audience for the Jawdrop event. They also worked with different stakeholders like h&f, Scale Space and Undaunted to increase registration and engagement rate within community. Building anticipation, they introduced speakers by sharing their work and articles in advance. To attract ClimateTech enthusiasts, a targeted advertising strategy was deployed.
Achieving ClimateTech Success: The Impressive Outcomes
The Digipac team prepared a comperehensive event strategy for Linkedin and twitter channels to target the right audience for the Jawdrop event. They also worked with different stakeholders like h&f, Scale Space and Undaunted to increase registration and engagement rate within community. Building anticipation, they introduced speakers by sharing their work and articles in advance. To attract ClimateTech enthusiasts, a targeted advertising strategy was deployed.
Outcome
The success of Jawdrop at the White City Innovation District resonated powerfully within the industry. Through strategic utilization of LinkedIn and X (Formerly Twitter), we fostered a dynamic and engaged community of ClimateTech enthusiasts, poised & enthusiastic to partake in the event.
“It was a real pleasure working with the Digipac team. Their strategic digital marketing expertise brought over 450 participants to the inaugural White City Jawdrop: ClimateTech event and amplified our impact. Collaborating with the team was an absolute pleasure, and I highly recommend their services to anyone looking for a motivated, fast-moving, and knowledgeable agency partner.”
Cat Rigoni
