Jawdrop Life Sciences Summit 2025, exceeded its target by 59% and achieved a 159% success rate with our ‘’bring your +1’’ strategy.
About Jawdrop Life Sciences Summit
The Jawdrop Life Sciences Summit 2025 brought together experts, companies, and investors at the White City Innovation District. The summit featured three key panels: Obesity, Nutrition, and Personalised Health, Dementia Research & Care, and Fundraising Perspectives from Investors & Startups.
Leading organisations such as Novo Nordisk, Eli Lilly, Imperial College London, GSK, Dementia Discovery Fund, and the UK Dementia Research Institute shared insights on the latest developments in their fields. The event also provided a platform for networking, enhanced by the One-on-One Partnering tool, enabling attendees to make valuable connections. This collaborative environment helped drive critical discussions on the future of healthcare innovation.
Challenge
The challenge was to attract the right audience—key players in the life sciences industry and professionals—to the event, ensuring relevant and engaged participation.
Solution
We executed the “Bring Your +1” campaign, which was prominently featured across both social media and email marketing. We designed an engaging email journey that began with early bird tickets, moved to general sales, introduced partnering opportunities, revealed the event agenda, and promoted the after-party. To keep the content fresh and avoid repetitive messaging, we mixed in testimonials, event booklets, and consistent reminders with the bring your “+1” message, ensuring a dynamic and engaging experience for recipients.
Outcome
- Click Rate: 15% — A remarkable 278.32% increase from the previous year’s click rate, showing improved engagement.
- Open Rate: 55.49% — A 40% increase over last year’s open rate, indicating heightened interest and relevance.
- “Bring Your +1” Impact: 33% of survey respondents shared they heard about the event through a personal referral, underscoring the power of word-of-mouth and the campaign’s success in generating organic buzz.
From event planning to execution, working with the Digipac team on the Jawdrop Life Sciences Summit was a smooth and highly productive experience. Our email marketing strategy and the ‘Bring Your +1’ campaign helped attract the right contacts from the life sciences industry. The turnout exceeded our expectations, with a 59% increase in attendance—an outstanding result.
Prema Gurunathan
Managing Director, Upstream London Nexus
