The UK Cyber Business Camp aims to provide tech-based businesses with a unique opportunity to explore the UK market, recognized as the third-largest economy globally. The program focuses on helping participants understand British business culture and navigate the competitive landscape.
About BILKENT CYBERPARK
Bilkent CYBERPARK, Turkey’s first private university technopark, was established in 2002 by Bilkent University and Bilkent Holding. As one of the largest technoparks in Turkey, it hosts 240 R&D companies, five research centers, and a micro-nano chip factory, employing around 4,000 people across approximately 115,000 m² of indoor space.
Challenge
The dynamics of the UK market are completely different from other markets, requiring a tailored approach to succeed. Entering the UK market poses significant challenges, including complex regulatory compliance, high operational costs, and the need to adapt to product and services and distinct consumer expectations. It’s crucial to thoroughly understand the UK market before entry, as entering without this knowledge can be even more costly.
Solution
A UK market entry program provides a comprehensive solution for businesses looking to expand into the UK by offering tailored support to navigate the complexities of the new market. These programs include market research and insights, B2B meetings, trainings, pitching sessions. networking events and demo day to help businesses understand local dynamics, consumer behavior, and competitors, ensuring product-market fit. With expert mentorship and go-to-market strategy development, businesses can adapt their marketing and sales tactics to succeed in the UK, minimising risks, reducing costs, and maximising their chances of success.
“We are witnessing a crucial moment in the integration of Turkish companies into the global market which showcases the power and potential of international collaboration in fostering innovation.”
Osman Koray Ertas
