A comprehensive rebranding and marketing endeavors undertaken for Tees with Digipac Team. This initiative aimed to revamp the brand’s visual identity and online presence through a multifaceted approach. The strategies encompassed a complete redesign of the logo and website, the establishment of a robust social media presence, and the communicated with distributors and restaurants fort the creation of promotional materials such as booklets and catalogs. The overarching goal was to position Tees as a contemporary, customer-centric brand, fostering increased engagement, loyalty, and market share.
About TEES
Tees Ltd is a leading wholesale distributor, and importer, for wines, beers and spirits. Established in 1981, supplying all key sectors of the UK drinks industry, we are committed in delivering a high-level of service to customers, brand owners and the agencies that we represent.
Challenge
The primary challenge facing TEES Ltd. is the lack of brand recognition and visibility for the TEES brand itself, despite the well-established reputation of its subsidiary brands in Turkey and their existing audience in the UK market. The objective is twofold: to significantly enhance brand awareness for TEES and to catalyse growth in sales while forging stronger partnerships with a broader spectrum of restaurants.
Solution
In response to the identified challenge, the Digipac team embarked on a comprehensive and tailored strategy designed to elevate TEES’ brand presence and market position. The multifaceted approach encompassed the following key initiatives:
1) Social Media Management; Instagram & LinkedIN
2) Brand Awareness; Logo, Website, Booklet,
3) Website Development & Design; Website actions, SEO
2) Influencer Marketing for New Followers
3) B2B2C Strategy, Cooperation with Distributors & Restaurants
4) Email Marketing for Retention
5) Sales Campaign Management
6) Events; Restaurants and Supplier Events
7) Design; Brand Book, Social Media, Catalog, Brochure, Label
The Digipac team worked closely with us to create our brand from scratch. They have a creative approach and are dedicated to carving out a multi-channel marketing strategy in B2B growth. Digipac Consultancy helped us deliver highly-tailored experiences across all our digital channels and significantly improved our engagement rates and brand awareness, reaching as high as 30%.
Sercan ERKARSLAN
